There’s one thing about festivals that retains us coming again yr after yr. Working within the occasions business, I’ve seen quite a lot of inventive, jaw-dropping concepts (like right here, right here and right here) crafted by inspiring planners. However final weekend I had the chance to attend the annual Atlanta Honest (FYI, it’s occurring via April 2 if you’re planning to be in ATL quickly!), and it jogged my memory of the significance of sticking to fundamentals. Festivals are easy, and their mission is obvious: Present attendees with good, clear enjoyable. Listed below are three explanation why sticking to simplicity can improve the attendee expertise.
1. Attendees need to indulge.
I like the flowery (and scrumptious) F&B I’ve tasted at occasions. But when your finances is tight, fear much less about ornate displays and care extra about what your attendees need to eat (a good suggestion, regardless). Junk meals like pizza, corn canine and funnel cake may sound cliche, however there’s a purpose they’re staples at festivals yr after yr. Folks need to indulge after they’re away from residence for a convention, so give them the chance to. After all, present a variety of choices and selections for many who favor a more healthy choice or have dietary restrictions.
2. Everybody seeks thrills.
Attendees must expertise journey all through your occasion. Festivals are masters of this—whether or not it’s taking a peaceable experience on the Ferris wheel or testing equilibrium on the Gravitron (my private fave). Excite your friends with a morning hike, a shock movie star keynote or a full of life teambuilding expertise. Additionally select audio system who aren’t speaking heads, however get individuals on their ft and engaged.
three. Nostalgia is king.
It’s protected to say festivals will at all times be part of American tradition—I’ve fond recollections of my dad and mom taking me as a child, and I hope to at some point do the identical with my very own (when I’ve them, that’s). Discover methods to play into attendees’ childhoods, whether or not or not it’s a brightly coloured room design or a candy-themed room drop. Additionally, make sure that your occasion is one attendees will lengthy for. Ask your self, “What can attendees look ahead to at my occasion yr after yr?”